TOLEDO, Ohio (July 22, 2018) — Officials from Southeastern Mills, Track Enterprises and the Automobile Racing Club of America (ARCA) announced today that Shore Lunch will sponsor ARCA’s September 7th event at Lucas Oil Raceway at Indianapolis, just west of the city on Crawfordsville Road.
The ARCA Racing Series presented by Menards Shore Lunch 200 is scheduled for Friday night, September 7 at 9:00 p.m. eastern time. ARCA practice and General Tire Pole Qualifying will precede the 200-lap feature event, which is scheduled for live broadcast coverage on MAVTV.
Shore Lunch Soups, Breadings and Batters first partnered with ARCA series sponsor Menards in 2016 to become involved with the series through a team sponsorship with rookie driver Myatt Snider. The business-to-business relationship between Menards, the country’s third largest home improvement retail chain, and Southeastern Mills, a leading food company with brands such as Better Than Bouillon, The Original Louisiana Hot Sauce and Southeastern Mills Gravy and Baking Mixes, brings opportunities for Southeastern Mills to promote its Shore Lunch Brand products to the Menards customer base.
“We are very excited about our association with the ARCA series and Menards,” Southeastern Mills’ Vice President of Sales, Ralph Byers said. “They are top-notch organizations whose culture and values mirror those of our own company. The ARCA series platform provides an excellent means for us to reach and connect with our own consumers and provide exciting in-store sales building opportunities for Menards.
Indianapolis area Menards stores are offering local race fans the chance to “Save Big Money” by purchasing advance, discounted race tickets to the Shore Lunch 200. Fans purchasing the advance discounted ticket at any of the more than 20 participating Central Indiana area Menards locations will also receive a pair of free sunglasses at the track. For more information about the Shore Lunch 200 or where to buy discounted tickets, visit www.arcaracing.com.
“We are excited to partner with Southeastern Mills and the Shore Lunch Brand to bring the ARCA Racing Series presented by Menards back to Lucas Oil Raceway, and the Indianapolis market,” said Jeff Abbott, Promotions Manager and Spokesperson for Menards. “Indianapolis is an important market to Menards, and Lucas Oil Raceway is an iconic short track.”
Race promoter Track Enterprises helped bring the ARCA Racing Series to Lucas Oil Raceway in 2011, after a 25-year absence.
“We’re excited to promote the ARCA race at Lucas Oil Raceway and to showcase the series to the great race fans in the midwest,” said Bob Sargent, President of Track Enterprises.
About Southeastern Mills
Southeastern Mills is a fourth generation, professionally managed food company headquartered in Rome, Georgia. Southeastern Mills serves the world’s largest grocers, restaurants and food manufacturers across North America.
The company markets multiple national consumer brands including Better Than Bouillon®, Louisiana Hot Sauce®, Southeastern Mills®, Shore Lunch®, Better Than Gravy®, and Crockery Gourmet®. For more information, please visit www.betterthanbouillon.com, www.louisiana-brand.com, www.semills.com, and www.shorelunch.com to learn more.
Menards home improvement stores are well known throughout the Midwest for a complete selection of high-quality, name brand merchandise and all the tools, materials and supplies for any job. Menards offers full-service lumberyards, beautiful garden centers, name brand appliances, pet & wildlife products and even a line of convenience groceries to provide a one-stop shopping experience. Whether just needing a light bulb, gallon of paint or household supplies, or building a deck, fence or new home, there is something for everyone at Menards whether a beginning do-it-yourselfer or more experienced contractor.
A family-owned and run company started in 1958; Menards currently operates 305 stores located in 14 Midwestern states. Menards is known throughout the home improvement industry as the low price leader; it’s no wonder their famous slogan – “SAVE BIG MONEY” – is so widely known and easy to remember. Menards does things right – the company’s strength and success can be seen in the well-stocked and maintained stores, the lowest prices in town, and the way Guests are always treated like family.
ABOUT TRACK ENTERPRISES
Track Enterprises is a racing promotion company that oversees popular events that feature top touring series like the ARCA Racing Series, USAC Racing, Dirtcar UMP, POWRi Racing, All Star Circuit Of Champions, Lucas Oil Late Model Dirt Series, CRA, Southern Super Series, and more. The company also oversees all racing promotions at Macon Speedway, Lincoln Speedway, and the Terre Haute Action Track. For more information on the upcoming racing schedule, visit www.trackenterprises.com
The Automobile Racing Club of America (ARCA) is among the leading and most versatile auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.