King Juice Company, the Automobile Racing Club of America, and Iowa Speedway announced today that Calypso, the originator of the flavored lemonade category, will serve as the entitlement sponsor of the ARCA Menards Series race at Iowa Speedway on Saturday, June 11.
The Calypso Lemonade 150 will mark the 16th visit for the ARCA Menards Series to the 0.875-mile banked oval known as the “Fastest Short Track in the World.” It will also be the first of three consecutive Saturday night short track races through the month of June, all of which will be televised live on MAVTV.
“Calypso is thrilled to continue our partnership with ARCA and sponsor the Calypso Lemonade 150,” said David Klavsons, chief executive officer of King Juice Company, Inc. “We can think of no better way to kick off summer than to watch a great race on a beloved track, enjoying an ice-cold bottle of Calypso lemonade.”
Iowa Speedway opened in October 2006 with track designer Rusty Wallace’s son Steve Wallace winning the first race – coincidentally an ARCA Menards Series race – over legendary sprint car racer Steve Kinser’s son Kraig Kinser.
Since then, other winners have included ten-time series champion Frank Kimmel, Matt Hawkins, NASCAR on NBC analyst Parker Kligerman, Tom Hessert III, former series champion Ty Dillon, Cup Series 2021 playoff contender Alex Bowman, former series champions Grant Enfinger, Mason Mitchell, and Chase Briscoe, Dalton Sargeant, Sheldon Creed, Chandler Smith, and reigning series champion Ty Gibbs. Gibbs, grandson of Pro Football Hall of Fame head coach and NASCAR Hall of Fame team owner Joe Gibbs, is the only driver to win more than once, winning in both 2020 and 2021.
The relationship between Calypso and ARCA dates back to 2015 when the company sponsored what is now known as the Sioux Chief Showdown. The business-to-business relationship between Menards, the country’s third-largest home improvement retail chain, and King Juice Company, manufacturer and marketer of the Calypso brand of lemonade drinks, brings numerous opportunities for the Milwaukee-based beverage company to promote Calypso products to Menards growing customer base and to ARCA’s strong fan base.
“What a great way to kick off the summer than a great ARCA Menards Series short track race at one of America’s great racetracks,” said Jeff Abbott, Promotions Manager for Menards. “It’s always warm on those summer Saturday nights in Iowa and there’s no better way to quench your thirst than with a cool bottle of Calypso Lemonade and watching the stars of the ARCA Menards Series.”
Ticket information for the Calypso Lemonade 150 will be released in the coming weeks. For event information, please visit IowaSpeedway.com. For complete information on the ARCA Menards Series, please visit ARCARacing.com.
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Media Contact: Charles Krall, Manager of Communications, ARCA Menards Series(419) 262-0558ChasKrall@arcaracing.com
ABOUT MENARDS
A family-owned and run company started in 1958, Menards is recognized as the retail home center leader of the Midwest with 236 stores in 15 states. Menards is truly a one-stop shop for all of your home improvement needs featuring a full-service lumberyard and everything you need to plan a renovation or build a home, garage, cabin, shed, deck, fence or post frame building. You’ll find a large selection of lumber, roofing, siding, construction blocks, trusses, doors and windows, plus cabinets, appliances, countertops, flooring, lighting, paint, plumbing supplies and more. To complete the job, Menards has quality hand tools, power tools, fasteners, electrical tools plus storage options and supplies for everyone from the weekend warrior to the pro!
Menards has what you need to complete your outdoor projects and keep your yard in tip-top shape including mowers, trimmers, blowers, pressure washers and more, plus a beautiful garden center stocked with plants, shrubs, trees, landscaping tools, grass seed, fertilizer options, outdoor décor and patio furniture. Menards also has everyday essentials like health & beauty products, housewares, pet and wildlife supplies, automotive items and even groceries. And at Christmas, an Enchanted Forest display area with impressive trees, lighting, decorations, ornaments, inflatables and more.
Menards is known for friendly Customer Service and as the place to “Save Big Money” with low prices every day, and sales too! For more information, please visit Menards.com to learn about our store locations, offerings and services.
ABOUT ARCA
The Automobile Racing Club of America (ARCA), founded in 1953 by John and Mildred Marcum in Toledo, Ohio, and acquired by NASCAR in April 2018, is the leading grassroots stock car sanctioning body in the United States. Bridging the gap between NASCAR’s top three national touring series and weekly racing all across the country, the organization is scheduled to administer more than 100 events in multiple racing series in 2022, including the ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, the ARCA/CRA Super Series, and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways. For more information about ARCA visit www.arcaracing.com, or follow ARCA on Facebook (@ARCARacing) and Twitter (@ARCA_Racing).
ABOUT CALYPSO
Calypso Lemonade is the authentic flavored lemonade. The original, and now famous, Calypso Lemonade recipe was created in 1985. Calypso now offers more than a dozen lemonade and limeade combinations – all based on the Original Lemonade recipe. The amazing taste and refreshment profile of Calypso Lemonades is resonating with consumers, resulting in rapid growth and category leading sales velocity across retail channels. Each Calypso flavor is made with a focus on taste and quality, using real lemon or lime bits, real sugar, and natural flavors. All Calypso Light offerings contain zero grams of sugar and only five calories per bottle. To learn more about Calypso’s full portfolio of lemonades and limeades, please visit www.drinkcalypso.com, or follow Calypso on Instagram (@DrinkCalypso), Facebook (@CalypsoLemonades) and Twitter (@DrinkCalypso).