TOLEDO, Ohio (Jan. 16, 2018) – Day to Day Coffee, Track Enterprises and the Automobile Racing Club of America (ARCA) announced today that the Day to Day Coffee Company will sponsor ARCA’s return to Gateway Motorsports Park in Madison, Illinois this June. Madison is just across the Mississippi River from the Gateway Arch in downtown St. Louis.
The ARCA Menards Series “Day to Day Coffee 150” is set for Saturday evening, June 22 at 6:30p.m. local time. The “Day to Day Coffee 150” ARCA event will be run as the opening event of a motorsports doubleheader on Saturday night, and will be followed by the NASCAR Gander Mountain Truck Series event. ARCA practice and General Tire Pole Qualifying will precede the 150-mile race event, scheduled for broadcast coverage on MavTV.
“We are very excited about our ongoing partnership with the ARCA Racing Series and Menards.” Chris Papanicholas, president of Day to Day Coffee Company. “It gives us a chance to capture and connect with our own consumers in real way. It’s going to provide exciting in-store sales building opportunities at Menards as well.”
The “Day to Day Coffee 150” will also mark the return of the ARCA Menards Series to the 1.25-mile Gateway track for a second consecutive year. ARCA has raced at Gateway six times between 1997 and 2007, but then took an eleven-year hiatus from the metro St. Louis-area oval. Mark Gibson won the inaugural ARCA race at Gateway in 1997. Other winners in between include 10-time ARCA national champion Frank Kimmel in 2001, Ryan Hemphill in 2004, Joey Miller in 2005, and Cale Gale in 2006. The late Bryan Clauson earned his only series win at Gateway in 2007.
“We are proud to work with promoter Bob Sargent of Track Enterprises and ARCA’s management team to bring the ARCA Racing Series to the St. Louis region,” said GMP Executive Vice President and General Manager Chris Blair. “Our June NASCAR Camping World Truck Series event has been one of the most popular races on the schedule and the addition of another premier series allows us to continue the momentum we’ve been building since we purchased the track in 2012.”
Day to Day Coffee has become hugely popular with Menards customers for its great taste and value. The decision to partner with the ARCA Series was an easy one, as it opens up the opportunity to increase brand awareness and connect to customers within their core market.
“We are excited to partner with “Day to Day Coffee Company to bring the ARCA Menards Series back to Gateway Motorsports Park, and the St. Louis market in 2019,” said Jeff Abbott, promotions manager and spokesperson for Menards. “St. Louis is a growing market for Menards, and Gateway is a great race track.”
The “Day to Day Coffee 150” is one of seven ARCA races promoted by Track Enterprises in 2018. Other ARCA Menards Series events promoted by Track Enterprises include races at Five Flags Speedway, Fairgrounds Speedway Nashville, Elko Speedway, the Illinois State Fairgrounds, the DuQuoin State Fairgrounds, and Lucas Oil Raceway.
“Track Enterprises is looking forward to our expanded role with ARCA, in partnership with Gateway Motorsports Park,” said Bob Sargent, Track Enterprises president. “We have a great relationship with ARCA, and promote other exciting events in several markets. We are looking forward to helping bring the ARCA Menards Series back to Gateway, a great facility in the heartland of the country.”
For more information about the PapaNicholas Coffee 150 or where to buy discounted tickets, visit www.arcaracing.com, www.trackenterprises.com or http://www.gatewaymsp.com/.
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About Day to Day Coffee: Day to Day Coffee was introduced to the market over a decade ago when company leadership saw a gap in industry: an expertly roasted and blended value coffee with a premium taste and elevated feel. Since its launch, it has quickly become a National Leader in the value coffee arena. Day to Day offers single-serve cups, 10oz and 33oz bags, as well as a variety of blends and flavors. For more about Day to Day Coffee Company, follow along on social @daytodaycoffee
About Gateway Motorsports Park: Gateway Motorsports Park is the home of INDYCAR, NASCAR and NHRA racing in the St. Louis region. Located just five minutes from downtown St. Louis and covering more than 340 acres, Gateway Motorsports Park is the largest outdoor entertainment facility in the area. Gateway Motorsports Park’s facilities include a 1/4-mile drag strip, 1.25-mile superspeedway, 1.6-mile road course, a state-of-the-art karting facility and a 14-acre, multi-purpose dirt off-road venue.
About Track Enterprises: Track Enterprises is a racing promotion company that oversees popular events that feature top touring series like the ARCA Racing Series, USAC Racing, Dirtcar UMP, POWRi Racing, All Star Circuit of Champions, Lucas Oil Late Model Dirt Series, CRA, Southern Super Series, and more. The company also oversees all racing promotions at Macon Speedway, Lincoln Speedway, and the Terre Haute Action Track. For more information on the upcoming racing schedule, visit www.trackenterprises.com
About ARCA: The Automobile Racing Club of America (ARCA) is among the leading and most versatile auto racing sanctioning bodies in the country. Now a part of NASCAR, ARCA was founded in 1953 by John and Mildred Marcum in Toledo, Ohio. ARCA is still headquartered in nearby Temperance, Michigan and led by the Marcum’s grandson, Ron Drager. The organization administers more than 100 events each year in multiple racing series, including the ARCA Menards Series, the ARCA/CRA Super Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.
About Menards: A family owned company started in 1958, Menards is headquartered in Eau Claire, WI. Menards has more than 300 retail stores located throughout the Midwest in the states of IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, WI and WY. Menards is known throughout the home improvement industry as the low-price leader. Its famous slogan “Save Big Money at Menards” is widely known and easy to remember. For more information, visit Menards.com, like us on Facebook or follow us on Twitter, Instagram or Pinterest.