TOLEDO, Ohio (May 9, 2017) — Officials from the Automobile Racing Club of America (ARCA) and Herr Foods Inc. announced today that the Pennsylvania-based snack food producer will become the race entitlement sponsor of ARCA’s annual event at the Illinois State Fairgrounds in Springfield, Illinois.

The ARCA Racing Series presented by Menards “Herr’s Potato Chips 100” will take place Sunday afternoon, August 20. The “Herr’s Potato Chips 100” is scheduled for live flag-to-flag coverage on MAVTV.

“Herr’s is proud to be a sponsor of this upcoming event,” stated Bob Clark, VP of Marketing at Herr Foods.  “Our involvement in racing, and our partnership with ARCA and Menard’s connects us with devoted race fans and their families.”

In addition to the Springfield race entitlement, Herr’s has agreed to extend its “Official Snack Food of ARCA” sponsorship program. Herr Food Company launched officially licensed “Winner’s Circle” potato chips, featuring the ARCA Racing Series presented by Menards and race car images in March,and are offering the ARCA-branded packaging for a limited time, exclusively available in the 305 Menards locations.

The chips, in “Classic” Regular and Barbecue flavors, have debuted chain-wide in Menards retail locations throughout the upper Midwest in early March. The 9.5 ounce bags feature the ARCA Racing Series presented by Menards logo, and an action image of a pack of cars on-track across the top of each bag.

“ARCA’s relationship with both Herr Foods and Menards has been a great partnership since its inception in 2012,” said Mark Gundrum, vice president of business development and corporate partnerships. “Menards has helped introduce Herr’s potato chips to race fans in the upper Midwest, and the race fans have truly benefitted from the availability.”

In addition to the “Winner’s Circle” packaging, Herr’s also offers a wide line of signature bold flavored chips at Menards, including Baby Back Ribs, Creamy Dill Pickle, Ketchup and Hot Sauce.

“This motorsports sponsorship program is a direct result of the business-to-business relationship between Herr Foods and Menards,” Gundrum added. “The end result is increased business and product sales for Herr’s.”

The Herr’s Potato Chips 100 will be the opening act for the Illinois State Fair’s final day Sunday, August 20. The day will start early, with practice at 9 a.m. and General Tire Pole Qualifying at 11. The Herr’s Potato Chips 100 is set to go green at 1:30 p.m. Sunday afternoon.

“We here at Track Enterprises we are proud to bring Herr’s on board as the title sponsor for our Illinois State Fair ARCA race,” stated Bob Sargent, Track Enterprises President. “With the long tradition of the Illinois State Fair and Motorsports, Herr’s is a great fit for our event and race fans.”

Those race fans will have the opportunity to “Save Big Money” on tickets to the Herr’s sponsored event, as Menards Stores will sell advance tickets at substantial discounts.

Closing out the 2017 Illinois State Fair on Sunday, August 20 will be Rock and Roll Hall of Famer, John Mellencamp.  Fans will need to purchase separate tickets for the Mellencamp concert.


Menards home improvement stores are well known throughout the Midwest for a complete selection of high-quality, name brand merchandise and all the tools, materials and supplies for any job.  Menards offers full-service lumberyards, beautiful garden centers, name brand appliances, pet & wildlife products and even a line of convenience groceries to provide a one-stop shopping experience.  Whether just needing a light bulb, gallon of paint or household supplies, or building a deck, fence or new home, there is something for everyone at Menards whether a beginning do-it-yourselfer or more experienced contractor.

A family-owned and run company started in 1958; Menards currently operates 305 stores located in 14 Midwestern states.  Menards is known throughout the home improvement industry as the low price leader; it’s no wonder their famous slogan – “SAVE BIG MONEY” – is so widely known and easy to remember.  Menards does things right – the company’s strength and success can be seen in the well-stocked and maintained stores, the lowest prices in town, and the way Guests are always treated like family.


The Automobile Racing Club of America (ARCA) is among the leading and most versatile auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.


Herr’s is a Nottingham, Pennsylvania-based brand of potato chips and other snack foods. While their products are sold throughout the Eastern United States and Canada, their stronghold is the Mid-Atlantic region. Herr’s products are sold in twenty-eight states, including the 14 states in which Menards has retail locations. Herr Foods was founded in 1946 in Lancaster, Pa. Today, Herr Foods is a leader in the snack food industry. While continually introducing the innovative products and packaging needed to satisfy ever-changing appetites and tastes, Herr’s full line of quality snacks now consists of more than 340 items, including potato chips, pretzels, tortilla chips, cheese curls, popcorn, crackers, nuts, pork rinds, onion rings, and meat sticks. All are available in a variety of shapes, sizes and flavors.