MACON, IL (January 3, 2024) – Track Enterprises President and ASA STARS National Tour founder Bob Sargent has named Drew Kreibich the General Manager for ASA Branded Tours.
In addition, Sargent also announced that EPYK Media, owned and operated by Kreibich and his wife, Beth, has been hired as the Official Marketing and Communications firm for ASA Branded Tours, including the STARS National Tour.
“We are very excited to bring Drew and Beth into our growing racing business” Commented Sargent. “The ASA Stars National Tour has been a first-year success, and we now fully see the potential and will need more and more people working on this. Drew and his wife Beth bring just what we were looking for, in that they have both a passion for Motorsports and valuable experience, all while deeply entrenched and experienced in the short track marketing.”
Kreibich, of Bangor, Wis., brings a wealth of knowledge in the short track racing industry and a strong background in digital and conventional marketing. His main duties will be fostering the ASA STARS National Tour as it enters its second season. He will also work as a support line for the three regional traveling series under the ASA banner.
“I’m excited for this opportunity with Track Enterprises and the ASA STARS National Series. Bob and his entire team built a great foundation in year one, and the future is bright going into the 2024 season,” Kreibich said.
Fans can expect to see much more in the way of digital interaction going forward. He also has his sights set on pushing series streaming to a new level.
“One of the main goals is to continue to elevate the entire ASA brand throughout the entire country. The on-track product brought excitement on race day in 2023. There are some things that need to be cleaned up, but that is to be expected when building something new. We had the biggest names in short track racing competing in each of our 10 races and we want to build this series into the Premier Asphalt Super Late Model Series. To go along with the on-track product, we have some things in the works in regards to steaming and digital content that the fans are going to love.”
Relying on his marketing background, Kreibich is poised to take on all brand-building aspects. He says the biggest goal is to continue to bolster ASA on a national level while keeping touch with the grass-root racing community.
Kreibich’s racing background is extensive, as well. He has served in a director role for the Midwest Truck Series since 2018, building it as one of the premiere traveling support series in the country. Previously, he served as competition director and marketer for the Wisconsin-based TUNDRA Super Late Model Series. He also has worked in key roles during the famed Oktoberfest Race Weekend at La Crosse Fairgrounds Speedway over the past 20 years.
The Protect Your Melon – Buckle Up SpeedFest 2024 at Watermelon Capital Speedway at Crisp Motorsports Park will get the 2024 ASA Branded Tours season going Saturday January 20th with the ASA Southern Super Series Presented by Sunoco and ASA/CRA Super Series Powered by JEGS in action.
The ASA STARS National season kicks off Tuesday, February 13 with the Clyde Hart Memorial 200 at New Smyrna Speedway as part of the 2024 World Series of Asphalt Speedweeks. For more information and the full 2024 ASA STARS Schedule visit https://starsnationaltour.com/