Racing America to Provide Extended Coverage and Promotional Support
CONCORD, N.C. (October 30, 2022) – Track Enterprises, led by industry veteran Bob Sargent, has entered into an agreement with Champion Racing Association and Watermelon Capital Speedway in Cordele, GA, to promote the two-day 2022 SpeedFest event. Racing America, powered by Speed51.TV, will lead the exposure plans for the event with extended pre-event promotion, celebrity participation and extensive live content.
CRA SpeedFest has been a long-standing and highly anticipated event for years, which was not held last year due to the pandemic. For 2022, Track Enterprises will lead the way in making sure that SpeedFest retains its prominence and is well attended by drivers, fans and different series.
Slated for January 28 and 29, SpeedFest already has the ARCA/CRA Super Series and Southern Super Series Super Late Models, JEGS/CRA All-Stars Tour presented by Chevrolet Performance Pro Late Models, Midwest Modifieds and Modifieds of Mayem Tour Modifieds and Van Hoy Oil/CRA Street Stocks on the schedule. One other local division is also expected to be added to the schedule.
SpeedFest began in 2005 at the now defunct USA International Speedway in Lakeland, FL before moving to Georgia’s Lanier National Speedway in 2009. SpeedFest then found its home at Cordele Georgia’s Watermelon Capital Speedway at Crisp Motorsports Park in 2012 and has been held there ever since. Some of the biggest names in motorsports have won SpeedFest including Kyle Busch, Chase Elliott, Bubba Pollard, Harrison Burton, Chandler Smith and Corey Heim.
Friday’s schedule will consist of practice and qualifying, with all features being run on Saturday.
“When this opportunity presented itself for Racing America to be a marketing and broadcast partner with Track Enterprises for SpeedFest, we were immediately interested,” said Colin Smith, President of Racing America and RTA Media. “The timing of the race being in January, coupled with our newly launched Racing America platforms, are very favorable and aligns well with our objective to bring more to grassroots racing.”
“Racing America and RTA Media wants to show the short tracks we are sincerely vested in the sustainability and growth of its industry. We’re looking forward to working with Track Enterprises, CRA, Watermelon Capital Speedway and all the series and drivers to help grow the event and to make this successful for everyone.”
Speed51.TV will cover all of SpeedFest for viewers that can’t make it out to the track. Officials are also currently in communication with various NASCAR drivers to compete against the country’s top short track racers on their respective tours.
Information on specific event details, sponsorship opportunities, ticket sales, camping opportunities and competitor entry forms will be made in the coming days.
John Lund Photo